Social change,

engineered.

We architect systemic change.

The problems the world gave up on aren't unsolvable. They're unloved: starved of the rigor, talent, and craft we reserve for supercars, couture, and spaceflight. That's the standard we're building toward.

More about Nami

How we work?

Nami designs systemic change for governments, foundations, and purpose-driven brands. By taking a systemic view of the system, the organization, and the audience; we expose the barriers to change. Through behavioral science and strategic design, we develop validated narratives that strike the core, making the desired change the most logical and attractive choice.

• Systemic problem analysis
• Audience insights & validation
• Behavioral architecture & narrative strategy
• Strategic concept development & impact direction

What that changes:
• Sustainability that people actually choose, not a cost they resent.
• Psychological safety that becomes the norm, not a rule on a wall.
• An abstract social mission turned into change you can measure.

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Our stories

These are our stories that inspire positive change.

#ECHTMANNELIJK - A new norm for masculinity

for Nami

#EchtMannelijk sets a new standard: true masculinity is about respect and responsibility. With confronting messages in public spaces, the campaign sparked a national conversation about safety and masculinity.

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#VerderSamen - How we can find each other again

for Nami

The Netherlands may seem divided, but beneath the surface the desire for connection is strong. VerderSamen shows how a single moment of appreciation can make all the difference.

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Het Geluid van Vooruit

for The Green Times

When you put optimism centre‑stage, it multiplies. On its very first day The Sound of Progress reached more than 500 000 people and rallied 30+ mission‑driven partners—proof that positive stories, told well, travel fast.

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de Ander

for Nami

In a world increasingly divided by screens and preconceptions, how can we truly connect? Nami is building “De Ander”, a digital platform inviting people to step into unfamiliar lives, fostering empathy and unity through heartfelt storytelling.

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Not That Basic

for The Happiness Economy

The first big picture documentary on how basic income addresses global exploitation, inequality and the environmental crisis.

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A home for anyone

for Anyone

Homeownership is becoming a distant dream for many. Anyone aims to reverse this trend globally, bringing homeownership back within reach for everyone.

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Our happy clients

These brands are making waves with us

Ready for change?
We are your impact partner that truly puts change at the core.

Contact us

Let's get
in touch

Office
Manitobadreef 7C 3565 CH Utrecht The Netherlands

Postal Address
Manitobadreef 7C 3565 CH Utrecht The Netherlands

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© Nami B.V. 2026